Our Unique 4-D Model
Discover + Design + Develop + Deliver
We get inside our clients’ heads. Instead of rushing to design and development, we focus on discovering exactly what it is that our clients need. This discovery is the basis of all things wonderful that follow - the best products, the best services, the best programs…everything.
Objective-based Design, our repeatable and scalable process
Identifying friction in your user journey is important, but it’s only one step in the process. After working with you to validate your user’s pain points, our team of strategists, designers, and developers operate alongside your team developing strategies to achieve your business objectives.
The foundation of great design lies in properly understanding who we’re creating for. Typically, the first month of our engagement is spent gathering information about your business and users through quantitative and qualitative data. We use this information to create an objective and identify metrics to measure our progress.
Regardless of what we are creating, we design it meticulously. We use wireframes, storyboards and other methods to fashion the overall look & feel of the deliverable. Our gifted and experienced designers create several concepts, moving on to development after client approval.
The “why” and “what” of the project are now clearly defined. In the development phase we focus on the “how”. The approved concepts and blueprints are now used to develop the solution/content. All the latest and relevant frameworks & tools are utilized by our talented teams for superior development.
We don’t sign our work until we’re satisfied with the quality of the final deliverable. Only after thorough internal Quality Assurance (QA) do we deliver what we have so carefully discovered, designed and developed.